Sarian Strategic Partners Rebrands to 2/13 Strategic Partners

By 213 Strategic Partners on February 13, 2023

We’re excited to share some important news with you. As of February 13, 2023, our team has rebranded from Sarian Strategic Partners to 2/13 Strategic Partners!

This decision to rebrand does not mark any changes in our commitment to our clients, or the principles and values that guide our business. Instead, 2/13 Strategic Partners is meant to symbolize and commemorate the important work we’ve accomplished since joining Hightower in February 2013. During this time, we’ve continued to add a diverse group of smart, talented young professionals who’ve helped shape the way we work and how we serve our clients, for the better.

Similarly, this rebrand also marks an important step forward into the future of our business with a renewed focus on providing our valued clients with outstanding financial advisory services and expertise. Whether it’s a new investment strategy, a mixture of financial planning resources, or our Next Generation Literacy program, 2/13 Strategic Partners represents our diverse offerings and our team’s commitment to providing you with unmatched guidance and support for all your financial concerns.

When we made the decision more than 10 years ago to join Hightower Advisors, we had two primary goals in mind:

1. Become Multidimensional. Our goal was then and remains now to help provide resources and solutions in a myriad of areas. These include: educating your loved ones through our Next Generation Program, helping you navigate through liquidity events with our Pre-Transaction Planning process, helping you understand entitlements like Social Security and Medicare with our Retirement Readiness Program, and we are excited to unveil our new resource, Holistic Evolving Legacy Planning (H.E.L.P.) to support you in the later stages of life and help you achieve optimal organization of your financial world.
2. Become Multigenerational. The families we serve are made up of multiple generations, and we knew it would be important for our team to become more like the families we serve. This has been a driver in hiring younger talented professionals over the last decade. Our goal was to become and look more like the clients we are helping.

What is Not Changing?

1. Frank Masse and Greg Sarian. Both Frank and Greg have every intention to remain focused and continue to lead this team. Both are still passionate about creating new resources and enhancing existing ones to elevate your experience as our clients.
2. Remaining a Hightower Advisors Team. We are still part of Hightower, a firm that provides us resources and support to focus on what we do best: working in partnership with you.
3. Our Phone Number and Emails. Our team’s phone numbers and emails will remain the same.

What is Not Changing?

1. The Name. 2/13 reflects the month and year, February 2013, when we formally left our prior firm to become independent, fiduciary advisors. We have access to more resources, investment research, information, and technology than ever before. Simply being a name change rebrand, what you will notice is our new logo on communications such as emails, social media, and our website.
2. A Partner Promotion. Jeremiah Riethmiller has served as our Chief Investment Officer and head of our investment committee since 2015. He recently completed a two-year leadership program through Hightower Advisors and is becoming a partner in our firm. Our plan, overtime, is for other members of the team to follow in this same path.

As always, if you have any questions, concerns or would like to talk about this in more detail, please do not hesitate to reach out.